It's not as if Southwest's situation at Love Field has suddenly changed it's always been one of their smaller stations.

It's a big promotion for us. It's worth a lot if we get 20,000 people to fly on those flights.

This is not desperation. It's just aggressive competition.

You take one of those routes, it was probably a challenging route to begin with and we just look at the restructuring and the loss of the other flights as the straw that's going to break that camel's back.

Do they like what we're doing? No. Are they surprised by it? No.

We've raised millions of dollars for this worthy cause over the past 21 years through Celebrity Ski. All of us at American Airlines are dedicated to supporting our communities, and that commitment from our employees and partners shows in long-running efforts like this one.

This was the first customer-relationship tool in the industry.

We have made incredible progress in lowering our operational costs for over two years now. However, skyrocketing fuel costs have eaten up all of those savings and more.

We like selling tickets on the Internet, because, as everyone knows, it's the cheapest channel for ticket distribution. But, it also allows us to have a closer relationship with the customer.

It is far less cumbersome to sell it at the gate and you have essentially no waste -- it's in a refrigerator, so anything unsold can be sold on the next flight. All the food put on the plane that isn't sold is waste. We also don't have any problems with running out of the meals passengers want -- we can just pull extra meals from the next gate.